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Microsoft Woos Salesforce CustomersBy Stuart J. JohnstonDecember 6, 2010
Salesforce has long been synonymous with CRM, yet that doesn't mean other vendors aren't interested in its customers. Stuart Johnson reports. On the eve of Salesforce.com's Dreamforce 2010 conference in San Francisco, Microsoft is offering a rebate on its own hosted online customer relationship management (CRM) package. In an "open letter" published in the western regional edition of The Wall Street Journal, Microsoft (NASDAQ: MSFT) today announced a rebate offer it will run through June 30, 2011 for customers who switch from Salesforce (NYSE: CRM )to Microsoft Dynamics CRM. "Microsoft aims to convince attendees that its customer relationship management solution offers more value [than Salesforce]," Jamie Fiorda, group product marketing manager for Microsoft Dynamics CRM, said in a statement. Read the rest at eCRMguide.
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